Today's customer is a more discerning and demanding customer
Customers regard employees as our product, from whom they expect the following qualifications:
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broad general knowledge
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know-how
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people skills
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technical skills
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competition awareness
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positive attitude
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involvement
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motivation
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loyalty
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team-spirit
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initiative
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ingenuity
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punctuality
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sense of responsibility
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professional presentation
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sense of ethics
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salesmanship.
The intangible service is as important to the customer as the product itself. It is experienced the moment it is delivered - before, during, or after a sale. It cannot be recalled. It is the most difficult to define, but for practical purposes we can categorize it as follows:
- attention to the customer
- courtesy
- an atmosphere of hospitality
- employee's knowledge of the product
- helpfulness / assistance to customers
- an interest in customers' opinions and feedback
- complaints resolution
- order and cleanliness
